How to prepare for your100X Forge interview.
Your 100X Forge interview is not a pitch competition.
No deck, no script, no perfect answers. We want to know you, your business and whether we can help.
Expect direct questions.
Know your business. Don't script it.
Explain it in a few plain sentences. No jargon.
- 01What do you do?
- 02Who do you do it for?
- 03How does the business make money?
- 04Why does it matter?
“Tell us about your business.”
Short, plain answers are fine.
Know your numbers.
The key numbers, not every entry.
- Revenue & growth
- Gross margin
- Profitability
- Customer acquisition cost
- Average customer value
- Sales conversion
- Repeat customers
- Cash flow
- Liabilities
- Team & major costs
Expect questions like: which number worries you most?
Know your customers and competitors.
Who buys from you, and who you're up against.
- 01Who is your ideal customer, and why do they buy?
- 02Why do some customers leave or never buy?
- 03What have customers taught you that changed how you operate?
- 04Who are your competitors, and where are they weak?
- 05Where are you genuinely different?
Skip “better quality.” Say why customers pick you.
Be honest about what's not working.
Every business has problems. We don't expect them solved.
- Unpredictable sales
- Weak team
- Founder does everything
- Marketing isn't converting
- Low margins
- Chaotic operations
- Outdated technology
- Cash flow pressure
“This is our biggest problem. We've tried X and Y. We believe Z is the reason.”
If you don't know something, say so. We want to see how you think it through.
Know what you need and where you're going.
Be specific. “I want to grow” isn't enough.
- 01Why 100X Forge, and what exactly do you need?
- 02Where should the business be in 1, 3 and 5 years?
- 03What revenue, team and markets are you targeting?
- 04What is the biggest decision you face right now?
Big or small, tell us why it matters to you.
Bring the real business, and your co-founders.
Show what you actually use. Don't build anything new for us.
- Product
- Website or app
- Dashboards
- Sales process
- Customer journey
- Campaigns
- Financials
Co-founders should attend. Know who owns what and who decides.
Be yourself.
You may work with your interviewers. Come as you are.
- Ambitious
- Honest
- Curious
- Direct
- Open to challenge
Before your interview.
Can you answer these?
- 01What does your business do?
- 02Who is your customer?
- 03How does it make money?
- 04What is your current revenue?
- 05What has changed recently?
- 06What is working well?
- 07What is currently broken?
- 08What is your biggest challenge?
- 09Who are your biggest competitors?
- 10Why do customers choose you?
- 11What have you tried that didn't work?
- 12Where do you want to be in 3 years?
- 13What is stopping you?
- 14Why 100X Forge?
- 15What should we help you achieve in 6 months?
Answer these honestly and you're ready.